Communication on the Internet is a vast subject. It has its own distinctions that can formally be presented through a series of recommendations. The authors Vidic, Rakar and Djajic (Political Communication on the Internet, 2011.) advise the following (I will add a few of my...

Internet culture has certain rules, often unspoken, and considered correct. Those rules have strong empirical foundations, things noticed by people who analyse online behavior. One of those rules is the one per cent rule which will often be cited by digital and marketing ninjas. The rule...